Regional VP Marketing - Asia

Location: Flexible - Shanghai, Seoul, Taipei, Tokyo or Singapore.

Key Tasks and Activities:

  • Responsible for delivering the agreed revenue budgets within the area.
  • Regional Marketing Managers and Directors will report to VP Sales Asia for the delivery of Sales revenue in line with the budget and for the control of costs within the area.
  • Ensure that sales staff are aware of and working towards delivery of the strategies, policies and objectives of the business.
  • To optimise financial performance on all new and existing lease contracts including management of expired and expiring leases aligned with the goals of the company.
  • To seek and obtain Capex approvals for all leases for new equipment in accordance with the Capex rules that apply.
  • To oversee all containers sales and resale activity within the region including specialist Remarketing support.
  • Maintain and improve utilisation of all containers in the long term through ongoing focus of idle inventory working with the Asia Commercial and Operations team to address identify and address surpluses and shortages of inventory.
  • Ensure that Seaco and its business is marketed to its full extent by the use of promotional materials and other methods within the area.
  • To establish a comprehensive network within the region to capture important market intelligence and disseminate back into the relevant Seaco functions to support decision making and business development.
  • Develop projects within the area that may be able to use Seaco containers that may be surplus to Seaco main line business. This is in line with driving the primary strategic objective of the organisation which is to ensure the highest level of utilisation of equipment globally.
  • To develop and implement a Sales and Marketing strategy for each country region under your control.
  • Ensuring optimum management of multi-level customer relationships.
  • Ensure the Asia Commercial team carry out all required administrative activities in line with company procedures.
  • As a member of the senior management team is expected to contribute to the development business initiatives and activities.

Russell Piper

Russell Piper

HR Director, London

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